Working from a storyboard, Andy Koelbl completes Layouts for a :30 second TV spot.

Layouts will go into Scene production folders so that the project is tracked. Folders are then assigned to an animator(s).
Animator Bill Browne creates the key drawings (extreme positions), and an initial pencil test with audio is created to check for timing and action.

Then the folder is assigned to the In-betweener, who fills in the remaining drawings. This will also be tested, and sent to the client for approval.
Once approved, the drawings are cleaned up, scanned into the computer, and painted digitally in sequence by a colorist.

Sequences are then transferred to Adobe After Effects for final compositing with backgrounds or live action.